Thursday, September 22, 2005

What i learn about magazine publishing

In 16th of september, teacher invite his colleague teach our class about magazine publishing. In my mind, magazine publishing same like newspaper publishing, they must many people to do. Some is editor, some is producting, advertising, printing and marketing.

The guest lecturer call Mr.Bernard. He come from mobile magazine call mobile world. He incharge marketing departmant and some writing. He told that they just have about 5 colleague only. He said he got many free mobile that the seller give him to tried.

When we want to start to publish a new magazine, we must have a concept that what kind of magazine that we want to do. After that, we must have a planning for our magazine, then we must do a lot of assignment and marketing, we want to find a company that can advertise their product in our magazine. Finally, our magazine can be publish.

Magazine can clasify to 3: first is Editorial, second is Production, the last is Marketing. Editorial is incharge writing activities, writer must collect many information to write a latest technology about mobile. When they done their assignment, they will send to editor. Editor will check their spelling, and read their assignment. After that, they must designing the pages, when they finish designing, they also will send back to editor for checking. they will do a lot and choose the best and proofing, when finsh all the things, they will copy to a CD and send to company to printing their magazine.

Mr.Bernard really teach a lots to us about magazine publishing. he said publish magazine is very difficult to earn money in Malaysia. When 10 new magazines publish, after 1 year will just have 5 only, after 2 years will just have 3 magazine can continue to publishing their magazine.


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